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Update 12/23/2007: The Golden Compass ended it's third week by plummeting further to 10th place overall and grossing a little more than $48 million since it's release. At this rate the movie will be fortunate to just break even; even when international openings and DVD sales are added in. In it's opening The Golden Compass ended the weekend as the number one movie in America, but the overall receipts were fairly disappointing. The movie grossed $25.7 million which, for a number one movie, is fairly anemic. The quote from New Line Cinema (the studio which released the film) was that the opening was "a little disappointing," but not a "debacle." Hardly, a rousing endorsement. Since filming the sequels, according to New Line, is dependent on Compass doing well financially. The film cost about $180 million to produce, it's got a way to go to being profitable. Although foreign releases and DVD sales will be helpful. They key will be the upcoming two weeks when Compass will face some stiff competition from, particularly, National Treasure: Book of Secrets, which opens on December 21st. A drop off of 40% or more for Compass would move it more towards the "debacle" area. |